Gammon Casting Event at Royal Mills, Ancoats.
Gammon Holds First Brand Casting Event
8 June 2026
On 8 June 2026, Gammon held its first casting event to select the future faces of the brand ahead of our official launch later this year.
Held at Royal Mills, Manchester, the event brought together a diverse group of applicants from across the North West, each sharing our appreciation for authenticity, confidence and understated style.
Rather than using established fashion models, our aim is to work with real people who genuinely reflect the values behind Gammon. We believe character, individuality and authenticity create stronger images than passing fashion trends.
Following a series of interviews and portfolio reviews, a number of successful applicants have been invited to take part in future catalogue photography, marketing campaigns and promotional material as the Gammon collection is introduced.
We would like to thank everyone who attended the casting event for their enthusiasm, professionalism and support. Choosing between such a strong field of applicants was far from easy, and we look forward to working with many of them as the Gammon story continues.